January Essay Learner Response

WWW: focuses mainly on the question and some understanding demonstrated 
EBI: lacks substance, very little reference and examples of news 


2) Read through the mark scheme. Of the six different statements, write which you think is currently your strongest and which is weakest. Explain WHY and, for the weakest, what you are going to do to improve in that area.

Strongest - A good essay, showing good critical autonomy.

Weakest - A clear individual case study, with range of examples.

3) Read through the exemplar A grade essay. What does this essay offer that yours does not? Identify THREE things you can take from this essay to improve your own responses in future.

• It offers a comprehensive plan for the essay to show the examiner that the candidate know what he/she wants to speak about in the essay. 
• it introduces the case study very briefly which I did not do therefore missed out on marks there.
• it has a very wide range of recent examples making her arguments very strong in order to show the examiner that he/she have done their research.

Improved paragraph: 

A marxist approach to audiences being a producer/consumer of news would be that trusted brands, such as the BBC, maintain hegemonic control over audiences. Through Pareto's law that 80% of the media is controlled by 20% of large organisations. The BBC is the main source of news audiences go to in order to consume news. Although the audience can leave comments on online articles and express their personal views, the BBC have the ability to remove any content they desire. Advances in technology allow audiences to consume a variety of news but doesn't allow audiences to respond/react to it as there ultimately is a limit as the BBC want to maintain a strong image.