News Corporation

1) Research News Corporation’s response to the growth of new and digital media by listing each of the institution’s brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last 10 years for any reason?

• The Sun
• The Times
• Sunday Times
• Fox Entertainment
• News International

2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.)

New and digital media has negatively impacted all of Newscorps brands. Online news is more accessible and this had resulted in the decline of the newspaper industry. For instance, broadsheets such as The Sun have made a loss. The Sun is behind a paywall in an attempt to regain revenue through online subscriptions, however even The Sun's 225,000 subscriptions can not make up for the decline in broadsheet sales.

3) Use what you have found out about News Corp to answer the following question:
Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?

New and digital media is now the dominant and most popular platform, traditional media institutions are being forced to adapt. It's notable that traditional media institutions are generating less profit as citizen journalism helps spread news on social media sites like Twitter and Facebook Also, many people get news through "word of mouth" which evidently shows how traditional institutions, like The Sun, are losing readers which ultimately prompted them to put up a paywall to gains some income.
To conclude, news institutions are not adapting to the challenge introduced by new and digital media very well because it is not the change in platform that is necessarily the problem. The accessibility of free news on websites such as the BBC is responsible for the decline in newswpapers, even if they make the switch to new and digital media proven by the Sun still making losses despite 250,000 subscribers.